Insights

It’s fascinating to take a closer look at how I consume video content. Here’s what I’ve noticed:

The Mid-Week Peak:

Mid-Week Peak Mid-Week Peak

  • My video consumption definitely ramps up during the middle of the week.
  • Why? This is likely my way of unwinding after a busy few days of work and responsibilities. By Wednesday or Thursday, I’m craving some downtime, and videos are my go-to escape.

7 PM: Prime Time Shorts Viewing:

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  • As the clock strikes 7, my video app usage skyrockets.
  • Why? This is my post-work/post-dinner sweet spot. I’m relaxed, fed, and ready for some entertainment before the evening winds down.
  • During my peak viewing hour, I lean heavily towards shorter videos.
  • Why? I think it’s a combination of factors. Maybe I’m a bit mentally fatigued at that point and crave easily digestible content. Or perhaps I’m just looking for quick bursts of entertainment before bed.

The Yearly Wave: Binge and Break Cycles

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Looking at my video habits over the year, there’s a definite pattern of “binge and break” cycles. I’ll have bursts of several days where I watch tons of videos, followed by longer stretches where I hardly watch any.

Why? It seems that my video consumption is somewhat self-perpetuating. When I start watching more, the algorithms serve me up increasingly enticing content, pulling me further in. Then, after a while, I either get burned out or life gets busier, and I naturally pull back.

Key Takeaways:

  • Understanding my patterns: This self-analysis helps me be more intentional about my screen time. Maybe I’ll schedule more demanding tasks earlier in the week when I know I have less desire to watch videos.
  • Content creators, take note: If you’re targeting viewers like me, 7 PM on weekdays is the golden hour. Keep those short and engaging videos coming!